The World's Most Expensive? Me? / by Alex Bamford

 
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Working from her kitchen table in Hove, Rachelle Fawcett creates beautiful clothes for pets. Using that same table, a length of purple velvet and one studio flash, I photographed her exclusive range of canine couture for her new website.

The Peacock gown pictured above is made from the finest silk satin and has over 40,000 hand applied Swarovski Element crystals. Retailing at £40,000, it caught the interest of Boomerang TV, makers of "The World's Most Expensive Presents".

They asked if they could film me photographing the dress and the resulting images were used by Channel 4 across national press to publicise the programme. You can see more of the images here, or if you're a subscriber, they also feature in the January issue of Billionaire magazine.

If you'd like to make a big noise with a small budget (with or without a small dog) please get in touch

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