Alex Bamford Photography

Royal British Legion

Behind the scenes shots and portraits taken at Edward Reeves Photography of Lewes, during the making of the 2015 Poppy Appeal advertising campaign. The TV and print campaign were created around the taking of large format portraits of modern service men and women in the world’s longest established photographic business.

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 Using the hundred year old photographic glass plates from the studio's archives as reference, Tom Reeves photographed veterans of recent wars against the original painted backdrops, perfectly recreating the shots his grandfather had taken.

Using the hundred year old photographic glass plates from the studio's archives as reference, Tom Reeves photographed veterans of recent wars against the original painted backdrops, perfectly recreating the shots his grandfather had taken.

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 The large format camera Tom used to photograph the modern-day service men and women was last used by his grandfather in 1930. 

The large format camera Tom used to photograph the modern-day service men and women was last used by his grandfather in 1930. 

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 As well as being art director on the main shoot, I photographed behind the scenes shots and also created a series of informal portraits.

As well as being art director on the main shoot, I photographed behind the scenes shots and also created a series of informal portraits.

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 These were used with the behind the scenes shots to publicise the advertising campaign in the national press as well as on the Royal British Legion's website.

These were used with the behind the scenes shots to publicise the advertising campaign in the national press as well as on the Royal British Legion's website.

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